CEAT Kelani Holdings has emerged as a major player in Sri Lanka’s Original Equipment Manufacturer (OEM) tyre market, securing over 90% of the local market share. Since its first OEM partnership six years ago, the company has become a key contributor to Sri Lanka’s growing automobile assembly industry.
CEAT tyres are now the original equipment for 11 vehicle brands in Sri Lanka, including SUVs, cars, buses, trucks, and motorcycles. The company supplies more than 150,000 OEM tyres annually to local vehicle manufacturers, covering over 30 vehicle models, including 16 bus and 5 motorcycle models.
The OEM sector accounts for 12% of CEAT-branded tyres sold in Sri Lanka. "These partnerships reflect the confidence of vehicle manufacturers in the quality and performance of CEAT tyres," said Shamal Gunawardene, Chief Operating Officer of CEAT Kelani. "Our OEM projects allow us to meet global standards while catering to local needs."
CEAT’s partnerships include well-known brands like Hyundai, JAC, Tata, and TVS. The partnership with Hyundai for the Grand i10 marks a significant achievement, with tyres developed and tested in Germany to meet Hyundai's strict performance standards.
CEAT is the only locally-manufactured tyre brand in Sri Lanka to hold the IATF 16949:2016 certification, a global standard for automotive quality management systems. CEAT tyres undergo rigorous testing to meet safety, control, and performance requirements, ensuring they meet the highest standards in the industry.
With a strong international presence, CEAT Kelani also exports 20% of its production to 16 countries, playing a crucial role in reducing Sri Lanka's dependence on imported tyres. The company has invested over Rs 8.5 billion in Sri Lanka over the past decade.
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