Well known retailer Softlogic Group has acquired Bata Shoe Company which has been manufacturing and distributing renowned international brand Bata in Sri Lanka for the last 73 years.
Softlogic Holdings PLC said in a stock exchange filing that its fully owned subsidiary SoftlogJc Retail Holdings (Pvt) Ltd has acquired the 100% stake in Footwear Retailer Ltd, formerly known as Bata Shoe Company of Ceylon Limited for a value of LKR 293,000,000/-. The incorporation of the company dates back to 1950 and since then has been manufacturing and distributed Bata products In Sri Lanka.
Footwear Retailer Ltd employs over 150 staff and is equipped with a manufacturing plant in Ratmalana, a wide network of retail stores and department stores with a product portfolio of more than 20 brands and labels, such as Bata, North Star, Power, Bubblegummers, Weinbrenner, Sandak, Ambassador.
Softlogic Retail Holdings (Pvt) Ltd said it wishes to embark on the journey to revive and re-position “Bata” and Bata products by bringing it back as the No.1 brand in the footwear industry in Sri Lanka.
Softlogic Retail aims to tap into Bata's deep history and evolution of interweaving technology and unique designs in manufacturing Bata footwear and to open the gateway for new seasonal designs to be launched in Sri Lanka concurrently with the Bata's international seasonal launches, giving the customers the experience and opportunity to purchase the season's newest, best quality and unique footwear in Sri Lanka.
Softlogic is the pioneer in introducing international brands to Sri Lanka and dominates the market with its experience in the distribution and retailing of international brands including footwear brands such as Nike, Puma, Adidas, Skechers, Aldo, Joma, Cantebury, Pegada, Vizzano, Moleca, Language, Converse, Charles & Keith, Clarks, Birkenstock, Crocs and Havaianas.
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